Students will find this text attractive to use with excellent case studies and exercises." Cathy Leng, Senior Lecturer: Business Studies, School of Social Sciences, Bath Spa University College. The text is well positioned for students to cover all the key marketing topics in a concise format. A * A robust Companion Website at with revision material and both learning and teaching aids for students and lecturers."" Essentials of Marketing "is a practical text for undergraduates, postgraduates and practitioners. A * Discussion questions encouraging debate and further research. A * End-of-chapter questions to reinforce knowledge. A * A wide selection of vignettes, case studies and examples drawn from a range of industries, organisations and countries, written from a European perspective. Features A * Strong pedagogy including chapter objectives and summary. Essentials of Marketing has all the clarity and academic rigour you expect from Frances Brassington and Stephen Pettitt and retains the classic features of the larger version. This text is especially designed to accommodate shorter modules and accelerated courses, providing the fundamental concepts and applications of marketing. Combining the best of theory and practice, Essentials of Marketing is the only choice for those who want a fresh and topical introduction to the discipline in a brief format. ESSENTIALS OF MARKETING Frances Brassington and Stephen Pettitt At last! A concise version of the best-selling Principles of Marketing by Brassington and Pettitt.
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